This audio interview is approximately 17 minutes in length and the file is a 4.2 meg mp3 file

Links To Mark’s Web Sites
Here we talk with Mark Stevens - Author of Your Marketing Sucks

Some of the Themes Discussed in This Interview with Mark Include:

• Why most marketing sucks and the origins of his book …
• How there is no such thing as integrated marketing That marketing is really about the art and science of growing a business …
• How training your retail personnel is Marketing …
• Marketing ROI …
• Romancing customers is where it’s at so forget business schools and their 4 P’s of Marketing …
• The universal equation for perpetual growth …
• An example of lodging company romancing their customers at no cost …