Universal Equation for Perpetual Growth – An Interview with Mark Stevens


This audio interview is approximately 17 minutes in length and the file is a 4.2 meg mp3 file

Links To Mark’s Web Sites
Here we talk with Mark Stevens – Author of Your Marketing Sucks

Some of the Themes Discussed in This Interview with Mark Include:

  • Why most marketing sucks and the origins of his book …
  • How there is no such thing as integrated marketing That marketing is really about the art and science of growing a business …
  • How training your retail personnel is Marketing …
  • Marketing ROI …
  • Romancing customers is where it’s at so forget business schools and their 4 P’s of Marketing …
  • The universal equation for perpetual growth …
  • An example of lodging company romancing their customers at no cost …
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