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Stupid Registrar Promotions and Marketers Who Don’t Get It

This is one of those angry posts as I just sent the email reply below to a domain registrar - name removed as I don’t want to give them any free press but I digress …

Each year domain registration fees continue to go up … This makes absolutely no sense because every year the cost of computers, computing and bandwidth continues to get more efficient … I’ve actually had ISP’s lower their hosting costs for clients who locked in a year or two back in order to be competitive with the ISP’s current hosting plan offers but again I digress …

But when it comes to domain registrars, they seem to think like pirates and thugs believing they are entitled to raise the annual renewal price every year just because they can get away with it …

I’ve changed registrars many times over the years and unfortunately my favorite one sold out to a group that totally doesn’t get it and is this close from inspiring me to yet again find a new registrar …

e.g., every week this registrar sends out Domain Promotional Offers - buy one, get one free or at reduce cost; signup two or more and get xyz free added on; refer a new customer and get bla bla bla …

So over past couple years I’ve thought “wow cool offer - let me go register for this” and only after spending 5-10 minutes reviewing the offer, completing the form with credit card, have I been bummed to get the proverbial error message “Sorry - your wholesale account does not qualify for this offer” …

So after wasting my time, time after time, today I got yet another email promotion and sent them this in return:

fyi - your promotions STINK and are a complete waste of time … i can’t remember how many times i thought “wow cool” and then tried to signup for promotion only to get the “sorry - your account does not qualify” message …

thus your marketing team continues to violate Net 101 = Don’t Waste Customer’s Time …

if you are smart enough to flag my account during signup for service then you should be smart enough to not keep sending me your bogus promotions that don’t apply to my account …

ditto on your continues raising of domain renewal prices … save the stamp and analog mail and save some trees - will you … then keep my renewal prices low … after all, your 44 cent postage fee (plus ineffective marketing costs) certainly show up in my increasing renewal fees …

boy do i miss the original [name removed] owners from Pennsylvania - they knew how to run a domain registrar but i digress … cordially, chuck scott

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ChuckingIt.com with Chuck Scott - Reflecting on Creativity, Innovation, Entrepreneurship, Multimedia and Web Technology  .  19 May 2012
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