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This audio interview is approximately 17 minutes in length and the file is a 4.2 meg mp3 file
Links to Zuhair’s Web Site
Here we talk with Zuhair Suidan, Author of The Critically Acclaimed Workshops, Practical Tools for Strategic Marketing – THE Essential Workshop for Technology Marketers
Some of the Themes Discussed in This Interview with Zuhair Include:
- How his workshops help you to become an active participant in the marketing strategy development and deployment in your company …
- What it means to be market ready for 2006 …
- What does marketing mean today and is integrated marketing an oxymoron …
- The keys to developing rapid consensus with plan stakeholders …
- How do we measure Marketing ROI …
- How to undercover and articulate your brand’s value …
- Two case studies of success – one conventional and one unconventional …
Lauren Tripp on 
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