Practical Tools for Strategic Marketing – An Interview with Zuhair Suidan


This audio interview is approximately 17 minutes in length and the file is a 4.2 meg mp3 file

Links to Zuhair’s Web Site
Here we talk with Zuhair Suidan, Author of The Critically Acclaimed Workshops, Practical Tools for Strategic Marketing – THE Essential Workshop for Technology Marketers

Some of the Themes Discussed in This Interview with Zuhair Include:

  • How his workshops help you to become an active participant in the marketing strategy development and deployment in your company …
  • What it means to be market ready for 2006 …
  • What does marketing mean today and is integrated marketing an oxymoron …
  • The keys to developing rapid consensus with plan stakeholders …
  • How do we measure Marketing ROI …
  • How to undercover and articulate your brand’s value …
  • Two case studies of success – one conventional and one unconventional …
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