This audio interview is approximately 17 minutes in length and the file is a 4.2 meg mp3 file

Some of the Themes Discussed in This Interview with Paul Include:

• The differences between trade promotion, consumer promotion, and advertising in the marketing mix …
• Importance of catering to multiple consumers - such as the ultimate consumer, the trade, and your sales force …
• The metrics of promotion and advertising …
• Spillage with coupons, rebates and loyalty programs …
• Re-evaluating a product category and lifestyle changes …
• “Let go of my ego” - an account of success with Eggo Waffles …
• An example of tactical priorities via Mrs. Smith Pies vs Sarah Lee …
• And, a reminder, if there is a Marketing Will there is a Marketing Way …

About Paul Paul Jeffery
Paul is a seasoned brand expert and most recently a Director of Strategy & Planning for a leading sales promotion agency based in the metro NY area.