Marketing Will and Marketing Way – An Interview with Paul Jeffery


This audio interview is approximately 17 minutes in length and the file is a 4.2 meg mp3 file

Some of the Themes Discussed in This Interview with Paul Include:

  • The differences between trade promotion, consumer promotion, and advertising in the marketing mix …
  • Importance of catering to multiple consumers – such as the ultimate consumer, the trade, and your sales force …
  • The metrics of promotion and advertising …
  • Spillage with coupons, rebates and loyalty programs …
  • Re-evaluating a product category and lifestyle changes …
  • “Let go of my eggo” – an account of success with Eggo Waffles …
  • An example of tactical priorities via Mrs. Smith Pies vs Sarah Lee …
  • And, a reminder, if there is a Marketing Will there is a Marketing Way …

About Paul Paul Jeffery
Paul is a seasoned brand expert and most recently a Director of Strategy & Planning for a leading sales promotion agency based in the metro NY area.

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