Getting in Touch with Customers – An Interview with Wilder Baker


This audio interview is approximately 18 minutes in length and the file is a 4.3 meg mp3 file

Links to Wilder’s Web Site
Here we talk with Wilder Baker, Principle of GPS 4 Management and Chairman of American Advertising Federation (AAF – advertising’s largest trade association)

Some of the Themes Discussed in This Interview with Wilder Include:

  • How advertising relates to marketing …
  • The ultimate marketing lessons learned from package goods companies like Proctor & Gamble, Kraft and others…
  • How big companies lose their way and marketing ROI …
  • Growth of internet as advertising medium …
  • How even consumer products are really business to business products …
  • Global marketing trends – e.g., visual first in Europe then followed by copy, whereas in US, copy usually first then visual …
  • A case study of success – $50 million in two years …
  • How to get in touch with your customers and critical importance of doing so …
  • A David Ogilvy story …
  • Driving home improtance Customer Focus vs Marketing – e.g., being in tune with your client and their needs and making that your priority …
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