Content is Queen, Perception is King – An Interview with Birgitte Rasine

Update May 18th 2012: Six years after I recorded this interview, in May 2012 I posted it on the Internet Archives thus gave it another listen …

Birgette’s message then is just as valid as it is now and perhaps timeless … And while hard to say which part of this interview is best, I was struck by her points circa 19 minutes into this clip … It is at this part where she responds to my question about the one message she would like everybody to hear if they only heard one thing – hence I’m commenting here in case you only have two minutes, check out the section starting at 19:00 …

Her reply includes … that each one of us is intelligent, has heart, integrity, insight and vision – qualities that we can activate on a daily life and therefore not to be accepting about everything we watch, hear or read just because … but instead to be conscious consumers of media and think about what we just watched, heard, or read and ask ourselves – was this well produced ..??.. how did it or does it make me feel ..??.. thus by becoming aware individually we become conscious – not having to be an activist but through individual awareness, the media producers will follow … thus the answers to Media Industry Social Responsibility is not a top-down thing but one media-aware consumer at a time thing …

Also, around 23:50 we morphed into her take on how content is queen vs perception is king – which is equally fascinating … e.g., one man’s violent video game is the coolest thing ever and to another man it is horrible … thus it is not the content that is king but the perception of the content …

Original Nov 2006 Post


This audio interview is approximately 33 minutes in length and an 7.6 meg mp3 file.

Some of the Themes Discussed in this Interview with Birgitte Include:

  • The global loss of vision and role of artists and poets …
  • The media industry as a cultural force and its current cancerous state …
  • Good money vs bad money and how Wall Street needs to change too …
  • How Michael Angelo never would have made a David if he did media research first and the slippery slope of research metrics for those who lose touch with their art and audiences …
  • Green Washing vs Blue Washing and the real job of media …
  • A call for everybody to be active media consumers and aware …
  • and how content is not king but is queen and perception is king …
  • plus much more …

About Birgitte Rasine
Birgitte Rasine, CEO, LUCITÀ Inc. The founder and primary driving force behind LUCITÀ, Birgitte Rasine is a writer, producer, journalist and a tireless thinker and innovator. Deeply committed to positive change in the media industries, she drives and personally oversees all of LUCITÀ’s major inhouse projects and initiatives, such as the recently published report The Colors of Perception and the upcoming Project Tsunami. A passionate speaker on socially conscious media and related topics, she has most recently spoken on a panel on social responsibility in the media at New York’s Stern School of Business, and gave a keynote on the topic at WIN 2004 in Geneva, Switzerland. She has been interviewed by NPR in the U.S., and the Australian national radio.

In line with her diverse media career that spans film production, journalism, publishing, marketing and public relations, Birgitte has worked with civil society, business, government and the scientific community. In her previous career, Birgitte wrote for two of the media industry’s top publications, The Hollywood Reporter and Daily Variety. Her articles have also appeared in Business Week and Diálogo Mediterráneo. Prior to that, Birgitte was a visual effects coordinator, camera assistant, and electrician on Hollywood and independent feature films. She worked for companies such as PDI/Dreamworks, ILM/Universal Studios, HBO, and Disney, and credits them for giving her time in the trenches.

An award-winning poet, Birgitte speaks 5 languages and has lived in 6 countries. She holds a BA in Aesthetics of Film from Stanford University and has completed a professional graduate course in cinematography at the American Film Institute in Los Angeles, and a professional masters degree program in International Relations at the Instituto Universitario Ortega y Gasset in Madrid, Spain.

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