Church Marketing and Videos for Community Building

Below is a ten minute video clip I produced for Saint Patrick’s Church that features their Bible Camp 2007 – A Quest for Truth. The clip is currently hosted at YouTube and originally I wanted to share this as a heart-warming, intimate look of the children and families who participated with this year’s camp.

It is truly an Americana inspiration and gives hope to the soul – especially when we are bombarded with negative news from so many corners of the globe, this humble clip shows youth from all walks of life singing, playing, building, learning, and sharing in manner that gives me hope for the upcoming generation – a generation I’ve heard referenced as “The Rainbow Generation.”

It is also a great example of Church Marketing and the power of today’s multimedia technology. The Pastor shot the footage with a simple, handheld video camera – nothing fancy – no lighting, no staging, no separate sound team, etc. He handed me approx 6 or 7 mpeg-1 clips, each of which varied in length from 5 minutes to 15 minutes.

The hardest part for me was finding “The Arch of the Story” and how best to present these clips. Knowing I was limited to 100 meg file and 10 minutes max per YouTube, I started with the end in mind. Showing a strong finish, with professionally recorded patriotic music – Thank You Katie – timed to a slide show of higher resolution pictures taken from one of the Religious Ed leaders per the Pastor’s permission, I then worked backwards.

I also knew that the kids signing the Americana medley was also a strong start, even though that section occurred toward the end of the bible camp week, I put it upfront to give a sense of the “stars of the show.” With beginning and ending in place, I then edited the clips for those scenes that reflected the week’s activities – including making their Resurrection Butterflies, FBI Badges (firm believers in Christ), plus sundry other crafts.

Once I had a story board in mind, the next issue was of Sonic Branding – e.g., what kind of opening sound and visual theme could we create to help brand the church and use as opener for the other videos in development? Thus I found some funkee orchestral flute-guitar rock clip that was in my sound library that I had created over seven years ago with Acid Loops, and put this sonic bed to a beat with the lead images from their web site and voila – opening sonic / visual branding bug :>)

Lastly, I had to decide on project settings with Vegas. I started with Square Pixel 640×480 1.0 PAR (pixel aspect ratio) thinking we were just going to distribute the finished clip on the web, but as I got into it, I realized that some of the families might want a VideoCD or DVD version for their family archives, thus backed up and created the Rectangular Pixel (720×480 .909 PAR) version required for TV sets. In the end, I created two versions so that no black bars would appear in either version and both would display correctly – e.g., TV version on TVs and the squared computer version on monitors.

Enjoy!

Digg this post : Church Marketing and Videos for Community Building Recommend this post : Church Marketing and Videos for Community Building Share this post : Church Marketing and Videos for Community Building Pin this post : Church Marketing and Videos for Community Building Share this post : Church Marketing and Videos for Community Building Share this post : Church Marketing and Videos for Community Building Tweet this post : Church Marketing and Videos for Community Building Print this post : Church Marketing and Videos for Community Building Email a friend about this post : Church Marketing and Videos for Community Building

Leave a Comment

You must be logged in to post a comment.