Getting in Touch with Customers - An Interview with Wilder Baker

This audio interview is approximately 18 minutes in length and the file is a 4.3 meg mp3 file

Links to Wilder’s Web Site
Here we talk with Wilder Baker, Principle of GPS 4 Management and Chairman of American Advertising Federation (AAF - advertising’s largest trade association)

Some of the Themes Discussed in This Interview with Wilder Include:

• How advertising relates to marketing …
• The ultimate marketing lessons learned from package goods companies like Proctor & Gamble, Kraft and others…
• How big companies lose their way and marketing ROI …
• Growth of internet as advertising medium …
• How even consumer products are really business to business products …
• Global marketing trends - e.g., visual first in Europe then followed by copy, whereas in US, copy usually first then visual …
• A case study of success - $50 million in two years …
• How to get in touch with your customers and critical importance of doing so …
• A David Ogilvy story …
• Driving home improtance Customer Focus vs Marketing - e.g., being in tune with your client and their needs and making that your priority …