Category: Business

This audio interview is approximately 17 minutes in length and the file is a 4.2 meg mp3 file

Some of the Themes Discussed in This Interview with Paul Include:

• The differences between trade promotion, consumer promotion, and advertising in the marketing mix …
• Importance of catering to multiple consumers - such as the ultimate consumer, the trade, and your sales force …
• The metrics of promotion and advertising …
• Spillage with coupons, rebates and loyalty programs …
• Re-evaluating a product category and lifestyle changes …
• “Let go of my ego” - an account of success with Eggo Waffles …
• An example of tactical priorities via Mrs. Smith Pies vs Sarah Lee …
• And, a reminder, if there is a Marketing Will there is a Marketing Way …

About Paul Paul Jeffery
Paul is a seasoned brand expert and most recently a Director of Strategy & Planning for a leading sales promotion agency based in the metro NY area.

This audio interview is approximately 17 minutes in length and the file is a 4.2 meg mp3 file

Links To Mark’s Web Sites
Here we talk with Mark Stevens - Author of Your Marketing Sucks

Some of the Themes Discussed in This Interview with Mark Include:

• Why most marketing sucks and the origins of his book …
• How there is no such thing as integrated marketing That marketing is really about the art and science of growing a business …
• How training your retail personnel is Marketing …
• Marketing ROI …
• Romancing customers is where it’s at so forget business schools and their 4 P’s of Marketing …
• The universal equation for perpetual growth …
• An example of lodging company romancing their customers at no cost …

This audio interview is approximately 17 minutes in length and the file is a 4.2 meg mp3 file

Links to Zuhair’s Web Site
Here we talk with Zuhair Suidan, Author of The Critically Acclaimed Workshops, Practical Tools for Strategic Marketing - THE Essential Workshop for Technology Marketers

Some of the Themes Discussed in This Interview with Zuhair Include:

• How his workshops help you to become an active participant in the marketing strategy development and deployment in your company …
• What it means to be market ready for 2006 …
• What does marketing mean today and is integrated marketing an oxymoron …
• The keys to developing rapid consensus with plan stakeholders …
• How do we measure Marketing ROI …
• How to undercover and articulate your brand’s value …
• Two case studies of success - one conventional and one unconventional …

On Sept 19th, 2006, CoolTea hosted our first Blog and Dine event at Chocopologie in South Norwalk and here is some feedback received:

Comments about format: Perfect … Magical … Best CoolTea I’ve been too … Best business event I’ve ever been too … Great contacts … High caliber of business connections … Lots of fun …

Comments about food and beverage: Wild chocolates … I can’t eat anything more … Great pumpkin ales … Wonderful Argentine red wines … Awesome food and plentiful too … Venue is really cool … I’m bringing my clients here for lunch … I’m buying chocolates to give to my clients - how cool is that … Hey, I want to rent this venue for our events …

And then there were some post event comments like: I’m still craving those chocolates …

And here is link to copy of article that appeared in the Stamford Advocate as reported by Richard Lee, Assistant Business Editor

This audio interview is approximately 15 minutes in length and the file is a 3.5 meg mp3 file

About the Interview
Here we talk with Mike Jaffe - a Life, Career and Performance Coach

Mike encourages us to be congruent, move thru negative space, fuel a gentle fire, take small steps, set goals and break through walls.

As you’ll hear, a seemingly small decision to have breakfast with his wife and one-year old daughter the night before 9-11 made a huge difference in his life.

Some of the other themes and issues discussed include:

• Life is a gift…
• Negative space vs positive space…
• Hitting walls are where breakthroughs come from…
• Getting in touch with our passions and natural abilities…
• We all share common limits…
• Gentle fire and setting goals…
• We are all making it up - the positive and the negative …
• Intentional actions, set goals and take small steps…