Getting in Touch with Customers - An Interview with Wilder Baker
This audio interview is approximately 18 minutes in length and the file is a 4.3 meg mp3 file
Links to Wilder’s Web Site
Here we talk with Wilder Baker, Principle of GPS 4 Management and Chairman of American Advertising Federation (AAF - advertising’s largest trade association)
Some of the Themes Discussed in This Interview with Wilder Include:
- How advertising relates to marketing …
- The ultimate marketing lessons learned from package goods companies like Proctor & Gamble, Kraft and others…
- How big companies lose their way and marketing ROI …
- Growth of internet as advertising medium …
- How even consumer products are really business to business products …
- Global marketing trends - e.g., visual first in Europe then followed by copy, whereas in US, copy usually first then visual …
- A case study of success - $50 million in two years …
- How to get in touch with your customers and critical importance of doing so …
- A David Ogilvy story …
- Driving home improtance Customer Focus vs Marketing - e.g., being in tune with your client and their needs and making that your priority …
