Archive for: October 1, 2006

This audio interview is approximately 17 minutes in length and the file is a 4.2 meg mp3 file

Links To Mark’s Web Sites
Here we talk with Mark Stevens - Author of Your Marketing Sucks

Some of the Themes Discussed in This Interview with Mark Include:

• Why most marketing sucks and the origins of his book …
• How there is no such thing as integrated marketing That marketing is really about the art and science of growing a business …
• How training your retail personnel is Marketing …
• Marketing ROI …
• Romancing customers is where it’s at so forget business schools and their 4 P’s of Marketing …
• The universal equation for perpetual growth …
• An example of lodging company romancing their customers at no cost …

This audio interview is approximately 17 minutes in length and the file is a 4.2 meg mp3 file

Links to Zuhair’s Web Site
Here we talk with Zuhair Suidan, Author of The Critically Acclaimed Workshops, Practical Tools for Strategic Marketing - THE Essential Workshop for Technology Marketers

Some of the Themes Discussed in This Interview with Zuhair Include:

• How his workshops help you to become an active participant in the marketing strategy development and deployment in your company …
• What it means to be market ready for 2006 …
• What does marketing mean today and is integrated marketing an oxymoron …
• The keys to developing rapid consensus with plan stakeholders …
• How do we measure Marketing ROI …
• How to undercover and articulate your brand’s value …
• Two case studies of success - one conventional and one unconventional …