Zuhair Suidan talks about Success as a Consultant and how to make the break from employee to consultant thus go from W2s to 1099s.
Chuck Scott interviews Dr. Janet Kiehl, career dynamics and organizational change expert, who during this interview covers the spectrum of finding meaningful work – not just another job, but work that truly sustains for life and taps the soul. This plus more – enjoy!
Chuck Scott interviews Julie Jansen, author of “I Don’t Know What I Want, But I Know It’s Not This”, talks about how finding gratifying work, how it is important to believe you can work and be happy, and how you don’t have to get everything from your work but if you get a lot that makes a huge difference in your life and with those who love you. This plus more – enjoy!
Chuck Scott interviews Wilder Baker, Chairman of the American Advertising Federation, talks about how advertising relates to marketing, how big companies lose their way, customer focus vs marketing, plus some fascinating historical accounts including one from legendary ad man, David Ogilvy. This plus more – enjoy!
Chuck Scott interviews Paul Jeffery, brand expert and strategy director, where Paul talks about the differences between trade promotion and consumer promotion, then goes on to share the success stories of Eggo Waffles and Sarah Lee.
True story about a dog hit and killed by a car on Route 35 in Ridgefield Connecticut and the strange twists of fate a couple hours later on Main Street with a new puppy.
Chuck Scott interviews Mark Stevens, author of Your Marketing Sucks, and hears why Mark thinks most marketing, well you know, sucks. Mark goes on to advocate how integrated marketing is a myth and that hard core marketing is all about the art and science to growing a business. This plus more – enjoy!
What does marketing mean today and is integrated marketing an oxymoron – classic marketing wisdom discussed via interview with Zuhair Suidan and Chuck Scott.