October 2006

Believe You Can Work and Be Happy – An Interview with Julie Jansen

Chuck Scott interviews Julie Jansen, author of “I Don’t Know What I Want, But I Know It’s Not This”, talks about how finding gratifying work, how it is important to believe you can work and be happy, and how you don’t have to get everything from your work but if you get a lot that makes a huge difference in your life and with those who love you. This plus more – enjoy!

Getting in Touch with Customers – An Interview with Wilder Baker

Chuck Scott interviews Wilder Baker, Chairman of the American Advertising Federation, talks about how advertising relates to marketing, how big companies lose their way, customer focus vs marketing, plus some fascinating historical accounts including one from legendary ad man, David Ogilvy. This plus more – enjoy!